VISENTRY CASE STUDY

Residential Building

“Making the switch to Visentry added about $2.5M of value to our bottom line.
It’s a win for the residents because we could allocate resources
to other services at the building, and it’s a win for us because we have
a building that's worth a lot more.”
- Director of Asset Management, HQ Capital

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COMPANY OVERVIEW

HQ Capital is an independent investment manager with a focus on private equity and real estate.

Disclaimer: We protect the privacy of our clients and the information of our clients due to the high sensitivity of the type of services we provide. We do not provide client names or contacts, but all quotes and information are accurate.

About the Site

This site is a high-rise located approximately seven blocks from the Inner Harbor in Baltimore, Maryland. It was formerly a commercial property.

The Main Goal

The rising costs of security, paired with human error, made the consideration for artificial intelligence and advanced technology appealing and vital to success in safety and cost-efficiency.

The Visentry Competitive Advantage

Visentry artificial intelligence enables 24/7 security, 365 days a year. While in-person guards provide an added layer of security and protection, AI reduces human error or loopholes such as break times or other instances where guards are unaccounted for. AI has motion-sensing capabilities that an in-person guard does not have or may not have access to.

About the Site

This site is a high-rise building seven blocks from the Inner Harbor of Baltimore, MD. It was formerly a commercial property.

The Main Goal

The rising costs of security, paired with human error, made the consideration for artificial intelligence and advanced technology appealing and vital to success in safety and cost-efficiency.

The Visentry Competitive Advantage

 

Visentry artificial intelligence enables 24/7 security, 365 days a year. While in-person guards provide an added layer of security and protection, AI reduces human error or loopholes such as break times or other instances where guards are unaccounted for. AI has motion-sensing capabilities that an in-person guard does not have or may not have access to.

THE CHALLENGE

Maintain resident safety, mitigate risks and improve the overall security experience.

Challenges experienced before Visentry

Insufficient guard force to cover the facility for possible threats. Significant camera coverage area represents challenges for a single guard per shift. Required patrols of after-hours guards are unmonitored, potentially leaving areas unchecked. The TL-2000 intercom system has reduced effectiveness due to location and height, increased noise levels picked up.

Overall impact on business/employees/customers

By using Visentry, HQ Capital cut security costs by nearly two-thirds. This enabled them to allocate those funds toward servicing the building and addressing building improvements and upgrades. Reallocations toward resources the residents could enjoy, such as the gym and the pool, improved resident retention and satisfaction.

Consequences of continuing to operate this way

Not receiving security alerts in real time or receiving detailed incident reports. A break-in is detected after the damage has been done and the perpetrator is long gone.

Urgency to find a security solution

Insufficient camera coverage created blind spots in resident common areas, fitness center lobby, public loading dock, penthouse, pool, patio and parking garages.

THE SOLUTION

For this luxury apartment building, Visentry worked with building management on a security plan to script duties, responsibilities and procedures for all detected security anomalies.

These act as the security “post orders” that replicate and enhance the “post orders” of in-person guards. For each alert, the remote guarding agent immediately reviews, monitors the triggered zone via the cameras and determines a course of action to mitigate the alert (typically in less than 30 seconds). The remote agent operates within the standard operating procedures to either intervene via a two-way speaker or call additional resources and/or first responders.

With the use of the ButterflyMX Smart Intercom Access System, the property was transformed into a tech-forward amenity that modern residents value. Tenants and employees can allow access to visitors through their smartphones by either giving a one-time code to unlock the door or viewing a live stream of the potential visitor upon arrival and then granting access.

An option to talk to Visentry’s remote concierge is available on the display screen of the device 24/7/365 for additional support. Throughout the day, our agents will act as a second line of defense in the case of visitors looking to enter the facility without using the ButterflyMX device.

Visentry’s remote concierge service includes, but is not limited to package deliveries, unannounced visitors, etc.

What Success Looks Like

With the building in the process of being sold, having the Visentry system in place has added $2 million to $3 million to the asking price. It made investors feel more comfortable, ultimately reflecting positively on HQ Capital as a company. It’s becoming a selling point to be able to mention the decrease in security costs without compromising resident safety. It’s become recognizable when reviewing the numbers, where potential buyers have asked about the sharp decline in security costs, and HQ Capital is happy to explain this is due to implementing Visentry .

Measurable Improvements

Saving over $100,000 per year on security costs enabled HQ Capital to put that money back into its facility and provide tenants with the renovations, updates and upgrades they could utilize

Overall Impact on the Company

Having a camera is one layer, but having a camera that’s linked to a guard with the ability to call the police or have a roving guard on-site to apprehend the suspect is highly beneficial and adds another layer of protection for tenants.

1
350-Unit Apartment Building (High-Rise Residential)
125 K
Approximate Savings Per Year By switching to Visentry
9.535
Square Feet of 24/7 Security Leveraging cameras that never blink
25 +
Years of Experience in Remote Guarding

THE RESULTS

Trusted by Leaders. Proven by Experience

At Visentry, our results speak through our clients. From residential communities to large commercial properties, organizations continue to choose us because we deliver more than promises—we deliver peace of mind. They chose Visentry. Here’s why: proactive technology, real-time response, and a team that puts protection first. Trusted by leaders and proven by experience, we build relationships based on reliability, performance, and trust. Real stories. Real security.