VISENTRY CASE STUDY

Residential Building

“Making the switch to Visentry added about $2.5M of value to our bottom line.
It’s a win for the residents because we could allocate resources
to other services at the building, and it’s a win for us because we have
a building that's worth a lot more.”
- Director of Asset Management, HQ Capital

COMPANY OVERVIEW

HQ Capital is an independent investment manager with a focus on private equity and real estate.

Disclaimer: We protect the privacy of our clients and the information of our clients due to the high sensitivity of the type of services we provide. We do not provide client names or contacts, but all quotes and information are accurate.

About the Site

This site is a high-rise building seven blocks from the Inner Harbor of Baltimore, MD. It was formerly a commercial property.

The Main Goal

The rising costs of security, paired with human error, made the consideration for artificial intelligence and advanced technology appealing and vital to success in safety and cost-efficiency.

The Visentry Competitive Advantage

Visentry artificial intelligence enables 24/7 security, 365 days a year. While in-person guards provide an added layer of security and protection, AI reduces human error or loopholes such as break times or other instances where guards are unaccounted for. AI has motion-sensing capabilities that an in-person guard does not have or may not have access to.

THE CHALLENGE

Maintain resident safety, mitigate risks and improve the overall security experience.

Challenges experienced before Visentry

Insufficient guard force to cover the facility for possible threats. Significant camera coverage area represents challenges for a single guard per shift. Required patrols of after-hours guards are unmonitored, potentially leaving areas unchecked. The TL-2000 intercom system has reduced effectiveness due to location and height, increased noise levels picked up.

Overall impact on business/employees/customers

By using Visentry, HQ Capital cut security costs by nearly two-thirds. This enabled them to allocate those funds toward servicing the building and addressing building improvements and upgrades. Reallocations toward resources the residents could enjoy, such as the gym and the pool, improved resident retention and satisfaction.

Consequences of continuing to operate this way

Not receiving security alerts in real time or receiving detailed incident reports. A break-in is detected after the damage has been done and the perpetrator is long gone.

Urgency to find a security solution

Insufficient camera coverage created blind spots in resident common areas, fitness center lobby, public loading dock, penthouse, pool, patio and parking garages.

THE SOLUTION

For this luxury apartment building, Visentry worked with building management on a security plan to script duties, responsibilities and procedures for all detected security anomalies.

These act as the security “post orders” that replicate and enhance the “post orders” of in-person guards. For each alert, the remote guarding agent immediately reviews, monitors the triggered zone via the cameras and determines a course of action to mitigate the alert (typically in less than 30 seconds). The remote agent operates within the standard operating procedures to either intervene via a two-way speaker or call additional resources and/or first responders.

With the use of the ButterflyMX Smart Intercom Access System, the property was transformed into a tech-forward amenity that modern residents value. Tenants and employees can allow access to visitors through their smartphones by either giving a one-time code to unlock the door or viewing a live stream of the potential visitor upon arrival and then granting access.

An option to talk to Visentry’s remote concierge is available on the display screen of the device 24/7/365 for additional support. Throughout the day, our agents will act as a second line of defense in the case of visitors looking to enter the facility without using the ButterflyMX device.

Visentry’s remote concierge service includes, but is not limited to package deliveries, unannounced visitors, etc.

What Success Looks Like

With the building in the process of being sold, having the Visentry system in place has added $2 million to $3 million to the asking price. It made investors feel more comfortable, ultimately reflecting positively on HQ Capital as a company. It’s becoming a selling point to be able to mention the decrease in security costs without compromising resident safety. It’s become recognizable when reviewing the numbers, where potential buyers have asked about the sharp decline in security costs, and HQ Capital is happy to explain this is due to implementing Visentry .

Measurable Improvements

Saving over $100,000 per year on security costs enabled HQ Capital to put that money back into its facility and provide tenants with the renovations, updates and upgrades they could utilize

Overall Impact on the Company

Having a camera is one layer, but having a camera that’s linked to a guard with the ability to call the police or have a roving guard on-site to apprehend the suspect is highly beneficial and adds another layer of protection for tenants.

350-Unit Apartment Building (High-Rise Residential)

125 K

Approximate Savings Per Year By switching to Visentry

9.535

Square Feet of 24/7 Security Leveraging cameras that never blink

Monitor multiple sites simultaneously

Adaptable for temporary or permanent installations

Proactive Security You Can Trust

Unlike passive systems, Visentry takes action. Our remote guards don’t wait for alarms—they intervene in real time with verified alerts and law enforcement escalation when necessary.

WE DON'T JUST RECORD. WE RESPOND.

Live Response to Real Incidents

When suspicious activity is detected, our trained security professionals immediately assess the situation and intervene—issuing live audio warnings, contacting on-site personnel, or escalating the event to authorities as needed.

Faster Police Dispatch

Because our alerts are verified by human operators, we reduce false alarms and ensure quicker police response. Law enforcement prioritizes verified threats—giving your property the attention it deserves when every second counts.

Peace of Mind, 24/7

Day or night, weekends or holidays, our U.S. Operations Center is always available. You can trust us. Visentry will be on standby to protect your property 24/7, so you can focus on what matters most. We don't just monitor. We protect.

OUR RESULTS SPEAK THROUGH OUR CLIENTS

Trusted by Leaders. Proven by Experience

At Visentry, our results speak through our clients. From residential communities to large commercial properties, organizations continue to choose us because we deliver more than promises—we deliver peace of mind. They chose Visentry. Here’s why: proactive technology, real-time response, and a team that puts protection first. Trusted by leaders and proven by experience, we build relationships based on reliability, performance, and trust. Real stories. Real security.

What Our Clients Say

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MEASURABLE RESULTS THAT MATTER

Security Backed by Data—Not Guesswork

We don’t just promise protection—we prove it. Visentry’s advanced analytics and incident reporting allow property owners and managers to track the value of their security in real time. From reduced incidents to faster response times, you’ll have the data to see our impact clearly.

Real-time reporting and insights

Transparent performance metrics

Data-driven decision-making for continuous improvement

* HOW IT WORKS *

Because No Two Properties Are the Same

At Visentry, we understand that each site has unique security challenges. That’s why we offer customized remote guarding solutions built specifically for your industry—whether it’s residential buildings, logistics facilities, auto dealerships, or construction sites. Our flexible technology and expert team adapt to your needs, ensuring protection that’s efficient, scalable, and effective.

Tailored Security Solutions for Every Client

We tailor every solution to your industry's needs—because retail, residential, and construction sites all face different risks.

Scalable Coverage from One Site to Many

Whether you need protection for one location or twenty, our systems grow with you—quickly and seamlessly.

Integration with Your Existing Infrastructure

No need to start from scratch—our technology works with your current cameras and systems for a smooth upgrade.

services

* OUR SERVICES *

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